DOWNSTAGE MEDIA BLOG
SOCIAL MEDIA STRATEGY, MESSAGING, AND EMAIL MARKETING TIPS
StoryBrand for Content Marketing: Using Frameworks to Improve Blog Posts, Social Media Posts, and Email Campaigns
Discover how the StoryBrand framework can transform your content marketing strategy from chaotic to cohesive. By applying StoryBrand across your emails, social media, and website, you’ll create messaging that resonates with your audience, increases engagement, and drives real results. Learn why this proven approach can make your marketing easier and more effective—and how Annie Schiffmann can guide you every step of the way.
Why Taking Action After a Conference Is Key
After attending a retreat or conference, your head is full of fresh ideas and strategies that could drive your business forward. But without a plan to act quickly, those sparks of inspiration could fade. In this post, we’ll cover why it’s crucial to block time for implementation right after an event and offer practical steps to turn those ideas into long-term growth.
Why Service-Based Businesses Can’t Afford to Ignore Holiday Marketing
Service-based businesses often overlook holiday marketing, but with the right strategy, you can stand out, boost engagement, and increase revenue. By focusing on what your clients need for the new year and automating your marketing, you’ll position your business for long-term success. Don’t let the season pass you by—take charge of your holiday campaign today!
Make the Most of the Holiday Rush: Expert Tips to Boost Your Campaigns
Get your email marketing ready for the holiday rush with a fully optimized email funnel before Halloween. Personalization is the key to boosting engagement and driving sales, as Mailchimp’s "This Holiday, It’s Personal" report shows that targeted emails can increase open rates by 29%. Start now and let your automated email campaigns work seamlessly through the busiest shopping season, leaving you free to focus on your business.
Embracing Evergreen Email Automation
You want to send emails out regularly, but life gets in the way. If you don’t find a sustainable way to manage your email marketing, you risk losing potential revenue. Plus, you might find yourself stuck on the content hamster wheel, always scrambling to keep up. Evergreen content is your new best friend. Create an email automation around that content and you will be able to relax and focus on other areas of your business. Here’s how to do it.
What 3 marketing steps are designed to build customer relationships?
Building customer relationships. Growing audience. Growing customer relationships. Building audience. That’s the marketing mantra for many companies. If you’re not building relationships with your current customers, you are always on the lookout for new ones. And if you’re always on the lookout for new customers, you are missing out on opportunities to keep your customers coming back to you.
Let’s break down the final stage of the 3-Stage Marketing Strategy. Here we’ll discuss ongoing content and sales so that you know what to focus on in your marketing in order to build relationships and grow audiences. Or, is it the other way around?
What 3 marketing steps will save time but still grow my audience?
Learn how to grow your audience without the headache - discover the three simple steps that make marketing easier and faster. Discover why a clear message on your website, lead generator, and email sales sequence are key components of any successful strategy.
Overwhelmed by Marketing? Use This 3-Stage Strategy to Drive Results Fast
When you’re running your own marketing, it’s hard to know where to focus first. Making a haphazard choice can set you back months - and thousands of dollars. In this blog post, you’ll learn the three key stages every successful marketing strategy needs - from foundational elements to automated systems to ongoing content. With these in place you will reach new audiences and foster engagement with old ones. All without having to worry if you’re putting your efforts in the wrong place.
Taking the Headache Out of Email Automations
When you don’t have a big marketing team, the idea of coming up with, writing, and sending out weekly - or even monthly - emails is reason enough to lie down. You’re doing so many other things to keep your brand afloat and now you gotta do that too?! Turn out the lights because there’s a migraine coming on. In this blog post, you’ll learn about three different email automations to set up once and put on autopilot. You’ll be able to nurture your audience while you’re working on other aspects of building your brand. (Or, you know, just lying down.)
7 Elements Every Lead Generator Needs
No one wants to take the time to create a lead generator and then automate it with their email platform, if it’s not going to build relationships with your audience. But a lame lead generator can do just that. Dive in to the seven elements your lead generator needs to establish your brand, project, or company as one that’s worth knowing!
Mailchimp Certification, What Does It Mean? A Guide.
It can be hard to make the most of your email marketing. You don’t have the time to learn how to send out more than a quick blast but you don’t have the time to learn anything more. Annie Schiffmann is Mailchimp Certified and takes you through how that special training can help you reach your goals for your company.
Irresistible Copy with BUGS
You keep publicizing your work but your audience ignores you. Find out what BUGS stands for, why every offer needs it, and how it’ll have you crawling with buyers.
Mailchimp's Key Areas to Focus on So Emails Get Read
No one wants to spend time crafting an email that will be ignored. Learn these best practices gleaned from Mailchimp’s Content Optimizer to get your audience to actually read the emails you send out.