DOWNSTAGE MEDIA BLOG

SOCIAL MEDIA STRATEGY, MESSAGING, AND EMAIL MARKETING TIPS

Using StoryBrand for Social Media
StoryBrand, Social Media Strategy, PAGER Method Annie Schiffmann StoryBrand, Social Media Strategy, PAGER Method Annie Schiffmann

Using StoryBrand for Social Media

It’s not always clear how you can use StoryBrand on your social media. Much of the StoryBrand Framework is based around using marketing to increase sales - but social media is different than a website. And no one wants to turn their social media channels into a spammy billboard. Here you’ll learn a StoryBrand-inspired formula for writing copy on your social media posts, as well as different ways to use existing assets in your marketing - lead generators, BrandScripts, and more - in a way that works on social media.

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4 Social Media Marketing Problems with 1 Solution

4 Social Media Marketing Problems with 1 Solution

Social media marketing is constantly putting obstacles in front of brands. It is hard to navigate. but it’s vital for your brand to have a presence on at least a couple of platforms. The PAGER method solves four main issues that brands face with social media marketing so that you can get help your bottom line while at the same time build a community of fans.

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What is a Content Stockpile for Social Media? And Why Do I Need It?

What is a Content Stockpile for Social Media? And Why Do I Need It?

Here’s what few people talk about when it comes to social media content: organizing posts after they’ve published. Think about it, if you’re making two to five posts each week on about three different social media platforms, that can add up to 750 different files in a year (Check my math on that). If you don’t have a handle on them, they will get out of control quickly. In this blog post, you’ll discover a way to not only store your social media content, but will collect your thoughts, and backup the social media content that you’ve already scheduled.

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Marketing Tools to Be Thankful For: Email, Social Media, and More

Marketing Tools to Be Thankful For: Email, Social Media, and More

You wouldn’t try to make a Thanksgiving meal with all new recipes and kitchen tools - you’d be frazzled and scrambling before you even put the turkey into the oven. You shouldn’t make marketing materials with all new platforms and software, either. Here’s a list of the tried and true tools, that I’m grateful for this season. Plus, a few new ones, since it’s always fun to have something new to keep things fresh at the table.

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What Does it Mean to “Variate” Content
Social Media Strategy, PAGER Method Annie Schiffmann Social Media Strategy, PAGER Method Annie Schiffmann

What Does it Mean to “Variate” Content

Putting out social media content is a grind. You know how important consistently is - both to your audience and to the almighty algorithms. The trouble is, keeping up with that content can be a time suck. Here’s the thing: it doesn’t have to be so hard. By making different versions of your content you can save yourself hours every week. In this blog post, I’ll define “variate” and give you some examples of how that can work in your social media marketing strategy - especially if you are using the PAGER Model.

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What Does the Simplify Your Social Group Look Like?
Social Media Strategy, PAGER Method Annie Schiffmann Social Media Strategy, PAGER Method Annie Schiffmann

What Does the Simplify Your Social Group Look Like?

If you’ve heard about the Simplify Your Social Media Group and the 5 Day Intensive you may be wondering what’s in store. Here I’ll break down what the process looks, what your commitment will be, and how to get the most out of the experience so you can create great content in batches that you can put on autopilot.

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3 Scary Truths (with Data) About Your Brand’s Social Media
Social Media Strategy Annie Schiffmann Social Media Strategy Annie Schiffmann

3 Scary Truths (with Data) About Your Brand’s Social Media

Facing the facts about marketing your business on social media can be scary. But if you stay in the dark, you’re limiting your potential. Hootsuite and We Are Socials’ Global State of Media report sheds light on the current state of social. In this post, I’ll break down three truths that most companies ignore, show why they’re important (with data) and discuss how to adjust your strategy so you can banish the boogie man and and your business can grow.

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Boost Your Social Media Strategy: How to Use Your StoryBrand BrandScript with the PAGER Method
StoryBrand, PAGER Method, Social Media Strategy Annie Schiffmann StoryBrand, PAGER Method, Social Media Strategy Annie Schiffmann

Boost Your Social Media Strategy: How to Use Your StoryBrand BrandScript with the PAGER Method

Here's an excerpt for your blog post:

Struggling to get your social media posts noticed? It might not be your content—it’s your strategy. By combining the StoryBrand BrandScript with Downstage Media’s PAGER method, you can create social posts that not only resonate but also drive real results. In this post, you'll learn a step-by-step approach to crafting clear, engaging content that doesn’t turn your feed into an endless ad, but a true engagement tool.

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How do I Get Started With the PAGER method?
Social Media Strategy, PAGER Method Annie Schiffmann Social Media Strategy, PAGER Method Annie Schiffmann

How do I Get Started With the PAGER method?

Changing the way that you create, schedule, and automate your social media content can be tricky - it may seem like a lot of work to set up a new system, until you start to realize the time that you get back every day that you don’t have to think about posting.

Here you’ll find a list of what you need to get started incorporating the PAGER Model for your social media marketing: what stuff you need to have handy, recommended apps, and free downloads that will make setting up this system faster and easier.

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What is General Content for the PAGER Method and How to Make It
Social Media Strategy, PAGER Method Annie Schiffmann Social Media Strategy, PAGER Method Annie Schiffmann

What is General Content for the PAGER Method and How to Make It

General Content is the “G” of the PAGER method, and it can be the most confusing because it’s the most vague category. But these are the posts that show your audience that you understand who they are and you know how to solve their problems. Read on to understand what these posts are, see them in action, and learn how to implement them into your content mix so you can turn your audience into your community.

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What is Engagement Content for the PAGER Method With Examples
Social Media Strategy, PAGER Method Annie Schiffmann Social Media Strategy, PAGER Method Annie Schiffmann

What is Engagement Content for the PAGER Method With Examples

The “E” of the PAGER model for social media strategy is Engagement, and it can be tricky to make since they’re the most unusual posts. But these are the posts that help build your relationship with your audience because you are asking them for their opinion. And if there’s anything social media has taught us it’s how to express our opinion. Let’s break down what Engagement posts are, the various forms they can take, and how to include them as part of your overall social media strategy.

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What is the PAGER Method? The Social Media Strategy Explained
Social Media Strategy, PAGER Method Annie Schiffmann Social Media Strategy, PAGER Method Annie Schiffmann

What is the PAGER Method? The Social Media Strategy Explained

It’s time to simplify social media for small businesses and brands. The PAGER Method is a social media strategy that you can easily use on any platform and in any niche. You’ll know what to create, ensure that your content isn’t too salesy, and still promote the events and initiatives that your business needs to survive. Here, get an overview of Downstage Media’s own content method with examples.

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How Do I Create Social Media Content from Blog Posts Using the PAGER Method?
Social Media Strategy, PAGER Method Annie Schiffmann Social Media Strategy, PAGER Method Annie Schiffmann

How Do I Create Social Media Content from Blog Posts Using the PAGER Method?

When you are short on resources for creating social media content, you need to make the most out of what you do publish. Learn how to mine your existing blog posts for ideas you can repurpose throughout your social media channels. This social media strategy builds relationships with your audience by giving them what they want: great tips right in their feeds. Especially helpful for anyone using Downstage Media’s PAGER Method.

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3 Simple Tasks to Do Every Day on LinkedIn
Social Media Strategy Annie Schiffmann Social Media Strategy Annie Schiffmann

3 Simple Tasks to Do Every Day on LinkedIn

You know that fresh content on LinkedIn is important, but sometimes you just don’t have to time to create, schedule, and automate it. Sometimes you have to post on the fly. Here you’ll learn three simple tasks to do every day that not only includes great content, it also gets your brand in front of other people’s audiences, and nurtures relationships with your connections.

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What is Promotional Content and How to Make It
Social Media Strategy, PAGER Method Annie Schiffmann Social Media Strategy, PAGER Method Annie Schiffmann

What is Promotional Content and How to Make It

If you don’t post on social media about your promotions, initiatives, or events your audience won’t know what you have going on business-wise. So you can start to question whether all of the time that you spend posting is worthwhile at all. Here you’ll learn a simple system to create posts that will help you reach your business goals without making your account seem like a salesy billboard.

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When Should I Post to Social Media?

When Should I Post to Social Media?

Understanding the best time to post for your brand on social media can be tricky. Most of the pros will tell you to “test and see what works for your audience.” But if you’re not into conducting a science fair-type experiment just to figure out the best time to post to Instagram, read on.

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TikTok? Instagram? Picking Your Social Platforms
How Tos, Social Media Strategy Annie Schiffmann How Tos, Social Media Strategy Annie Schiffmann

TikTok? Instagram? Picking Your Social Platforms

It’s not always easy to know which platforms to focus on for social media marketing. There are too many now to be on all of them, so how can you narrow down where you spend your time building your audience? In this post I’l break down what factors to consider before starting (or restarting) your social media efforts so you can be where your audience is paying attention.

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What Costs are There with Downstage Media’s Marketing Mentorship?

What Costs are There with Downstage Media’s Marketing Mentorship?

The prices for online courses and coaching programs varies wildly - with some as low as $47 and others are high as $5000. So when you’re considering an online course and a coaching program, it’s important to know what’s in store, and how it compares to other comparable courses. Downstage Media has partnered with Business Made Simple to offer a suite of online courses and a marketing mentorship as well. Here’s what you can expect to pay, and what is included, and how it compares in the marketplace.

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