DOWNSTAGE MEDIA BLOG
SOCIAL MEDIA STRATEGY, MESSAGING, AND EMAIL MARKETING TIPS
Signs The Messaging is Unclear in Your Business
If your marketing feels like it’s stalling—or your audience just isn’t connecting—you might not need a rebrand. You might just need better messaging. Here’s how to tell if that’s the issue, and what to do if it is.
Why Does Downstage Media Use Bookshop.org?
If you’ve clicked on a book recommendation from me, odds are good that you’ve been sent to BookShop.org. But what is this site? Why not use Amazon? Here’s why we recommend books through this site, and how buying books from Bookshop.org supports not only Downstage Media, but your favorite indie bookstore as well.
Mailchimp Certification, What Does It Mean? A Guide.
It can be hard to make the most of your email marketing. You don’t have the time to learn how to send out more than a quick blast but you don’t have the time to learn anything more. Annie Schiffmann is Mailchimp Certified and takes you through how that special training can help you reach your goals for your company.
How Can You Put Your Marketing on Autopilot This Summer?
It can be easy to feel envious of people enjoying the long days of summer when you're trying to get your projects off the ground. A new offering from Downstage Media is designed to put your marketing on autopilot because after the past two years you deserve a great summer.
Common Questions with Done for You Services from Downstage Media
Before investing in your marketing, it’s normal to have questions. Here are some of the concerns that come up the most often for our clients before they hire Downstage Media to take care of their messaging, strategy, or email marketing.
Set Aside 20 Minutes Each Day to Do This
Most people’s days are spent in reacting mode: answering emails, responding to texts, and fulfilling the jobs that they’ve been hired for. By taking twenty minutes out of each day - and accomplishing these three simple tasks - you’ll be more proactive and creative while nurturing real relationships (business or otherwise).
When Should I Post to Social Media?
Understanding the best time to post for your brand on social media can be tricky. Most of the pros will tell you to “test and see what works for your audience.” But if you’re not into conducting a science fair-type experiment just to figure out the best time to post to Instagram, read on.
Irresistible Copy with BUGS
You keep publicizing your work but your audience ignores you. Find out what BUGS stands for, why every offer needs it, and how it’ll have you crawling with buyers.
TikTok? Instagram? Picking Your Social Platforms
It’s not always easy to know which platforms to focus on for social media marketing. There are too many now to be on all of them, so how can you narrow down where you spend your time building your audience? In this post I’l break down what factors to consider before starting (or restarting) your social media efforts so you can be where your audience is paying attention.
Mailchimp's Key Areas to Focus on So Emails Get Read
No one wants to spend time crafting an email that will be ignored. Learn these best practices gleaned from Mailchimp’s Content Optimizer to get your audience to actually read the emails you send out.
What to Prepare Before Attending the StoryBrand Marketing Livestream
The StoryBrand Marketing Livestream is a two day investment in your business. But if you don’t take time to prepare, you could get a low return on that investment. Learn success tips from facilitators who’ve ushered hundreds of attendees through the workshop.
The 5 Biggest Trends in Marketing (and How Theater Companies Can Use Them Now)
The internet is full of marketing advice, predictions, and trends for the new year. Many of them, though, don’t quite apply to an arts-focused brand. Here, I’ll take some marketing trends for 2022 and filter them through the lens of the performing arts, offering my insights for how brands in the arts can use them now.
Egregious Copywriting Errors - Strengthen Your Writing With These English Teacher-Approved Tweaks
You do more copywriting than you think. Any post, email, or webpage where you want a reader to take action counts as copywriting. Unfortunately, lots of copywriting misses the mark which leads to lower clicks, conversions, and sales. In this post, you'll learn simple copywriting tweaks that will personalize, activate, and strengthen your work so you can connect with your audience.
What Costs are There with Downstage Media’s Marketing Mentorship?
The prices for online courses and coaching programs varies wildly - with some as low as $47 and others are high as $5000. So when you’re considering an online course and a coaching program, it’s important to know what’s in store, and how it compares to other comparable courses. Downstage Media has partnered with Business Made Simple to offer a suite of online courses and a marketing mentorship as well. Here’s what you can expect to pay, and what is included, and how it compares in the marketplace.
What You Can Expect in Pricing with Done For You Services From Downstage Media
In order for your work to be seen, you need great marketing. The problem is, setting up an email list, or a nurturing email sequence or rewriting the copy on your homepage seems daunting. You need someone to do it for you. But what is the price going to look like? No one wants surprises when they go to pay their invoice. So here is the information up front about what Downstage Media’s marketing services are going to cost, what you can expect to find in the marketplace, and what options there are for all budgets.
What the StoryBrand Marketing Livestream Does and Doesn’t Include
You may be surprised by what you do and don’t get from attending the StoryBrand Marketing Livestream. I’m going to lay out here exactly what you can expect so that you know what is taken care of for you and what you have to take care of on your own. This will also help you gauge how the livestream will work with your own skills, timing, and budget.
Why Does the StoryBrand Marketing Livestream Cost What It Does?
The StoryBrand Marketing Livestream is an investment, there’s no doubt about it. It costs a considerable amount of time and money - especially for a company with a small marketing team. Here I’ll share what factors dictate the cost of the StoryBrand Marketing Livestream, how it compares to other StoryBrand products, and what additions attendees by partnering with Annie Schiffmann during this event.
Why I Became a StoryBrand Certified Guide
You may have seen that Annie Schiffmann is a StoryBrand Certified Guide and have no clue what that means. Find out how this certification will help your company, project, or organization get even better results from your marketing efforts and how it has affected Downstage Media’s offerings.
The Easiest Ways to Review Downstage Media
Like what we’ve done for your organization? Think other organizations need to get their work out there? Here are the easiest ways to leave us a review that will answer the questions our potential clients often have. Whether you prefer to fill in the blanks, tap record, or write on a form, answer these five questions and you’re all done!
How to: Upload and Label Files in Google Drive
When you’re first creating and storing social media content, it can be a little overwhelming. Often there are so many different platforms to get to know - between the social media channel itself, a third party tool that you’re using to schedule the content, and how to store the files themselves. On the flip side, if you don’t do anything, you will find that your storage quickly fills up and your images and videos are all over the place. When it comes time to reuse them, if you’re not organized it becomes a huge hassle. Here you’ll find a simple, low-tech way to organize and store your social media files.