DOWNSTAGE MEDIA BLOG
SOCIAL MEDIA STRATEGY, MESSAGING, AND EMAIL MARKETING TIPS
What is General Content for the PAGER Method and How to Make It
General Content is the “G” of the PAGER method, and it can be the most confusing because it’s the most vague category. But these are the posts that show your audience that you understand who they are and you know how to solve their problems. Read on to understand what these posts are, see them in action, and learn how to implement them into your content mix so you can turn your audience into your community.
What is Engagement Content for the PAGER Method With Examples
The “E” of the PAGER model for social media strategy is Engagement, and it can be tricky to make since they’re the most unusual posts. But these are the posts that help build your relationship with your audience because you are asking them for their opinion. And if there’s anything social media has taught us it’s how to express our opinion. Let’s break down what Engagement posts are, the various forms they can take, and how to include them as part of your overall social media strategy.
7 Elements Every Lead Generator Needs
No one wants to take the time to create a lead generator and then automate it with their email platform, if it’s not going to build relationships with your audience. But a lame lead generator can do just that. Dive in to the seven elements your lead generator needs to establish your brand, project, or company as one that’s worth knowing!
What is the PAGER Method? The Social Media Strategy Explained
It’s time to simplify social media for small businesses and brands. The PAGER Method is a social media strategy that you can easily use on any platform and in any niche. You’ll know what to create, ensure that your content isn’t too salesy, and still promote the events and initiatives that your business needs to survive. Here, get an overview of Downstage Media’s own content method with examples.
How Do I Create Social Media Content from Blog Posts Using the PAGER Method?
When you are short on resources for creating social media content, you need to make the most out of what you do publish. Learn how to mine your existing blog posts for ideas you can repurpose throughout your social media channels. This social media strategy builds relationships with your audience by giving them what they want: great tips right in their feeds. Especially helpful for anyone using Downstage Media’s PAGER Method.
3 Simple Tasks to Do Every Day on LinkedIn
You know that fresh content on LinkedIn is important, but sometimes you just don’t have to time to create, schedule, and automate it. Sometimes you have to post on the fly. Here you’ll learn three simple tasks to do every day that not only includes great content, it also gets your brand in front of other people’s audiences, and nurtures relationships with your connections.
How Artists and Creatives Can Use a StoryBrand BrandScript to Simplify Their Marketing: 9 Ideas
Unlock the full potential of your creative business with a well-crafted BrandScript. This guide will show you how to take your BrandScript off the shelf and put it to work across your marketing channels. From refreshing your website to enhancing your social media and email campaigns, discover nine actionable ways to use your BrandScript to connect with your audience, share your artistic vision, and grow your business. Don't let your message get lost—make it resonate with every piece of content you create.
What is Promotional Content and How to Make It
If you don’t post on social media about your promotions, initiatives, or events your audience won’t know what you have going on business-wise. So you can start to question whether all of the time that you spend posting is worthwhile at all. Here you’ll learn a simple system to create posts that will help you reach your business goals without making your account seem like a salesy billboard.
Signs The Messaging is Unclear in Your Business
Messaging is one of those vague marketing terms that gets thrown around quite a bit. But if you aren’t sure what it is, then how can you know if your brand needs to strengthen it? Let’s dive into this concept and discuss the signs that a company’s message is confusing its audience. Get this right and you’ll make it considerably easier to do business with you.
Why Does Downstage Media Use Bookshop.org?
If you’ve clicked on a book recommendation from me, odds are good that you’ve been sent to BookShop.org. But what is this site? Why not use Amazon? Here’s why we recommend books through this site, and how buying books from Bookshop.org supports not only Downstage Media, but your favorite indie bookstore as well.
Mailchimp Certification, What Does It Mean? A Guide.
It can be hard to make the most of your email marketing. You don’t have the time to learn how to send out more than a quick blast but you don’t have the time to learn anything more. Annie Schiffmann is Mailchimp Certified and takes you through how that special training can help you reach your goals for your company.
How Can You Put Your Marketing on Autopilot This Summer?
It can be easy to feel envious of people enjoying the long days of summer when you're trying to get your projects off the ground. A new offering from Downstage Media is designed to put your marketing on autopilot because after the past two years you deserve a great summer.
Common Questions with Done for You Services from Downstage Media
Before investing in your marketing, it’s normal to have questions. Here are some of the concerns that come up the most often for our clients before they hire Downstage Media to take care of their messaging, strategy, or email marketing.
Set Aside 20 Minutes Each Day to Do This
Most people’s days are spent in reacting mode: answering emails, responding to texts, and fulfilling the jobs that they’ve been hired for. By taking twenty minutes out of each day - and accomplishing these three simple tasks - you’ll be more proactive and creative while nurturing real relationships (business or otherwise).
When Should I Post to Social Media?
Understanding the best time to post for your brand on social media can be tricky. Most of the pros will tell you to “test and see what works for your audience.” But if you’re not into conducting a science fair-type experiment just to figure out the best time to post to Instagram, read on.
Irresistible Copy with BUGS
You keep publicizing your work but your audience ignores you. Find out what BUGS stands for, why every offer needs it, and how it’ll have you crawling with buyers.
TikTok? Instagram? Picking Your Social Platforms
It’s not always easy to know which platforms to focus on for social media marketing. There are too many now to be on all of them, so how can you narrow down where you spend your time building your audience? In this post I’l break down what factors to consider before starting (or restarting) your social media efforts so you can be where your audience is paying attention.
Mailchimp's Key Areas to Focus on So Emails Get Read
No one wants to spend time crafting an email that will be ignored. Learn these best practices gleaned from Mailchimp’s Content Optimizer to get your audience to actually read the emails you send out.
What to Prepare Before Attending the StoryBrand Marketing Livestream
The StoryBrand Marketing Livestream is a two day investment in your business. But if you don’t take time to prepare, you could get a low return on that investment. Learn success tips from facilitators who’ve ushered hundreds of attendees through the workshop.
The 5 Biggest Trends in Marketing (and How Theater Companies Can Use Them Now)
The internet is full of marketing advice, predictions, and trends for the new year. Many of them, though, don’t quite apply to an arts-focused brand. Here, I’ll take some marketing trends for 2022 and filter them through the lens of the performing arts, offering my insights for how brands in the arts can use them now.